招财女神，在泰语中又称：南卦，穿着泰国古代的服装，头发整齐束起，戴上精美的发饰，手腕都戴有金镯子，常常是坐像，外型端庄，使人感到仁慈魅力，人见人爱。其举手的法相，意味着可为供养者带来财运及人缘。 传说：只要供奉招财女神，均能招财纳运。而很多生意人，会发现生意比之前好了很多。客人们乐意走进店里购物，店内生意兴隆。招财女神，不会带来任何坏处，只会令人事事顺心，因此，有招财女神，则必有福气和财气，有享不尽的财运和福运。
Phra Nang Kwak Believed to provide the following effects: 1) Boost wealth fetching 2) Increase sales and business 3) Good for overall luck & windfall 4) Protection from harm, evil, clearing obstacles Nang Kwak (Thai: นางกวัก) is a spirit or household divinity of Thai folklore. She is deemed to bring good fortune, prosperity, attract customers to a business, and found among merchants.